WILL COMBINE BOOKS TO SAVE POSTAGE - SOFT COVER- 1994 EDITION-
The purpose of this book is to provide a practical, hands-on guide to managers. It doesn't assume that the reader is the CEO of a multi-billion dollar operation, only that he or she accepts that planning strategically makes good sense. Anybody who accepts that there are good, bad and better possible directions to make into the future is thinking strategically. Converting this to deliberate planning is what this book is about - this is a workbook, designed for managers to help build plans.